2018 SEO Trend: Check List
With over 200 factors in Google’s algorithm, SEO is a complex science. As search engines strive to improve the quality of search results, some ranking factors shift shapes, others fall into oblivion, and completely new ones arise out of nowhere. To help you stay ahead of the game in 2018 SEO Trend here we will list the factor that will effect your site ranking in 2018.
1. The rise of SERP features
Search Engine Results Pages: What They Are and How They Work
Search engine results pages are web pages served to users when they search for something online using a search engine, such as Google. The user enters their search query (often using specific terms and phrases known as keywords), upon which the search engine presents them with a SERP.
2. Structured data
Structured data is a way of formatting HTML that uses a specific vocabulary, telling search engines how to interpret content and how to display it in the SERPs.
Speed is big. Not only is it a ranking signal; it’s a major UX factor. UX, in turn, impacts rankings. It’s a loop of sorts! How fast is fast, exactly? Google expects pages to load in under three seconds.
4. Voice search is the real deal
Google reports that 55 percent of teens and 40 percent of adults use voice search daily; and, according to Google’s Behshad Behzadi, the ratio of voice search is growing faster than type search. Voice search calls for a whole new keyword research routine: Voice searchers use normal, conversational sentences instead of the odd-sounding query lingo.
6. Mobile is unignorably big
With the rise of voice search, over half of Google searches coming from mobile devices, the impending mobile-first index, and mobile-friendliness being a ranking factor; you simply cannot afford to ignore mobile SEO anymore.
With the constant changing environment for Search Engine optimization, we can only expect these factors to change over time with advancement in how we interact online. At Cao-Tech we are constantly striving to stay ahead in our SEO pursuit.