The Importance Of Using Blog’s
Regardless if you are a small business, or a multinational company, blogging is integral to your online content marketing strategy.
Here are 4 reasons you need to blog:
Your blog gives you the opportunity to create relevant content for your customers. Use this as a marketing tactic to drive traffic back to your website.
2) Increase your SEO/ SERP:
Blogs increase your SEO. Fresh content is still a key to beating out your competitors in the search engine results page. Use keywords in your articles. List out the keywords, topics, and categories you want your business to be found with. Use these words, and related expressions when writing your posts.
3) Position your brand as an industry leader:
Well-written articles demonstrate your company as an industry leader. By posting topics, which resonate with your market and show your knowledge, you are marketing your skills for your business, service or product too.
If you are a retailer, for example, write blog posts about your products. Your customers will get to know you as the knowledge source for the products they want.
If you are in B2B, post articulate, well researched articles about your service. Become the hub, or the place to be, for your industry.
You are building trust, too. The more you can show that you are well-versed in your field, the more likely your consumer will trust you to supply what they need. Your customers additionally benefit from the learning you provide them.
4) Develop better customer relationships:
Blogs provide another source to deepen the connection with your customer. By connecting directly on your website, your clients are able to get to know your business or product from the comfort of your online home base. Again, build trust by being a source of information. Consumers like to be informed, and appreciate that you are the one teaching them.